1. How would you go about growing the product
A couple of years ago, Shopify realized it’s difficult to build all the features to meet all of their users needs and made a decision to open up its platform allowing 3rd party developers to build apps for its users. Your product team is working on building the Shopify App Store that allows merchants to discover and install apps that can help them grow their businesses. What are the goals and success metrics of the app marketplace? Now that the Shopify App Store has been running for a year, the overall app installation and usage rate have stagnated. How would you go about growing the product?
2. set up a store
Choosing themes is a difficult part of setting up a store, how would you help merchants find the perfect theme?
3. mobile exp
Shopify is trying to build mobile exp. What metrics I would check to set goals and track progress?
Your team just built and shipped an experiment of a new pricing plan for Shopify (Starter), which is cheaper than other plans ($5/month) and offers a limited feature set. The main objective is to increase long-term merchant growth, but you can’t tank the business in the process. Note: Looking at the results of an initial A/B test experiment, you're seeing that the rate of new merchant growth (gross adds per week) has increased by 10%, but subscription revenue has decreased by 5% because of the distribution of plans which new merchants choose has shifted. Do you ship it? Why / why not?
4. a conflict with a team member
what was something that didn't go as planned? How would you do it differently? Something that went really well? what was a conflict with a team member? What was your learning?
What part of PM Craft (or your work) would you focus on enhancing in the coming 2 - 3 years
5. identify and obtain products to sell
One of the biggest barriers to adoption for today’s internet entrepreneurs is being able to identify and obtain products to sell. At Shopify, we’ve identified “not knowing what to sell” as one of the leading causes of early merchant churn. You and your team have a year to make Shopify the best platform for new sellers by helping them find products to sell. What can you do in 6 months to solve this problem?
