The total duration of the project is four weeks. In the first week, the tutor communicates with students online, assigns tasks related to software learning, and teaches students to use statistical tools such as R and Minitab. From the second to fourth weeks, students will be provided with a unique marketing case. , and provide data, use analysis methods including: regression, mixed models, logistic regression, decision trees and experimental/repeated models, machine learning, etc., and finally submit three market strategy reports
1
Getting familiar with Minitab and R
考察:Simple software operation tasks
授课2小时; 学习4小时
2
Ford Ka case study-- how to segement your customers with clustering analysis
考察:Data analysis + advertisement design
授课3小时; 学习4小时
3
Movie scheduling problem-- when to launch your movies
考察:Data analysis (coding) + Presentation
授课3小时; 学习4小时
4
How to retain premium subscribers--Decision tree analysis
考察:Data analysis (coding) + Presentation
授课3小时; 学习5小时
5
Intro to Marketing analysis